One Red Maple
One Red Maple

It’s tough out there.  As a small business owner, you’ve seen the impact large online retailers are having on local economies.  Amazon, Walmart, Best Buy – they’ve impacted downtowns, redirected local money to billionaires – and have hurt small businesses and the families who’ve worked to build them.

And as the pandemic winds down, people are shopping online more than ever before – and the vast majority of that growth has gone to North America’s 500 largest online retailers.

But wasn’t the web supposed to level the playing field between small and large businesses?

It should have.  But because of how search engines and sales channels have evolved, you have to pay to play.  And when that happens, the biggest player has a significant advantage.  Organic positioning, pay-per-click marketing, impression marketing, paid product results, social media – all are dominated by large retailers when searching for almost any product online.

In the 2021 Federal Budget, Canada’s Digital Adoption Program (CDAP) was introduced.

The CDAP comes in two flavours: micro-grants (up to $2,400) for small businesses known as the “Grow Your Business Online” grant; and the “Boost Your Business Online” grant (up to $15,000) for small and medium-sized enterprises.

Jen Bywater

Jen Bywater, Vested Interest
Early Adopter of One Red Maple

The goal of the Canada’s Digital Adoption Program (CDAP) is to encourage the adoption of digital technologies to enable businesses to serve their existing customers more effectively and to attract new customers in the digital marketplace.

“Grow Your Business Online”

Under this program, eligible businesses may receive a micro-grant of up to $2,400 for the adoption of digital technologies, with a focus on e-commerce.  Application for these grants are available through local and regional service providers across Canada, including the Ontario Chamber of Commerce.

The goal of “Grow Your Business Online” is to help up to 90,000 small businesses take advantage of e-commerce opportunities such as the implementation or improvement of a digital e-commerce plan (e.g. online sales, electronic payments and sales generation techniques).

As per the Innovation, Science and Economic Development Canada website, applications can only be submitted by a small business that meets all of the following criteria:

  • Is a for-profit business (including for-profit social enterprises and co-operatives)
  • Is a registered or incorporated business
  • Is a consumer-facing business
  • Can be accessed by consumers or provides in-person services to consumers
  • Has at least one employee
  • Must commit to maintaining digital adoption strategy for six months after participation in the program
  • Must consent to participating in follow-up surveys, sharing information with the Government of Canada (ISED and Statistics Canada), and having the name of the business published as a recipient of funding

Here Comes Robin Hood!

One Red Maple will help you leverage the CDAP Micro-Grant, develop a comprehensive digital e-commerce plan, and integrate with One Red Maple, the world’s first retail inventory database for locally owned retailers.  Our technology is not only designed to increase your ability to compete with Big Box Retail like Amazon and Walmart but also to intercept those would-be sales and redirect them to your store!

It’s like taking from the big guy – and giving back to the little guy.